Today, healthcare is the fastest developing industry in the market, online, or offline. New scientific discoveries in healthcare are making our lives better. Mobile development services for the betterment of healthcare applications is not an exception anymore.
A healthcare mobile app startup for doctors and patients is a business useful for customers or consumers and beneficial for entrepreneurs.
But to give a whole picture, we have prepared this article highlighting “Mobile health m-health business models” shaping the healthcare industry.
Also, can a mobile app for the healthcare industry make better outcomes?
To check this situation on the market of healthcare apps, we gathered some data with incredible numbers. What we’re about to show you, demonstrates how the mobile application development services in USA is transforming the healthcare industry?
The m-health market size is five times more from 2012 to 2018.
“And if this tendency continues, then the healthcare market will grow to $58.8 billion value in 2020, which was $ 25.39 billion in 2017. The progress or the gradual increase in mobile health crossed $ 7.6 billion in 2017.”
All thanks to the healthcare mobile apps, which suddenly surfaced in the industry and boomed it to the new heights. Thus, providing better facilities to the patients and doctor while giving good business to entrepreneurs.
Types Of Healthcare Apps In Market
Two main kinds of user categories download m-health apps and enjoy its benefits.
They are doctors and patients.
Professionals’ or doctors’ mobile apps for the healthcare industry are mostly useful to maintain patients health records. A healthcare app allows professionals to check out the information related to medicine, diagnosis, health tips, preventive measures, precautions, and care.
While non-professionals’ or patients’ healthcare mobile apps include a variety of products such as a user can note down his/her overall health condition, schedule an online appointment or online consultation, and so on.
Below is a general list of m-health applications or the healthcare mobile apps used by doctors and patients.
- Healthy Lifestyle Apps like fitness apps, exercise apps, general health management apps.
- Health trackers having sets of exercises inside them.
- Women applications connected with calendars for pregnancy/feeding schedules.
- Apps to keep eyes on chronic conditions like blood pressure level or diabetes levels.
- Mental health monitoring apps helpful for stress control, the release of tension, etc.
- On-demand doctor consulting apps to book appointments and schedule diagnosis or online consultation with doctors.
- Nursing apps for the work schedule and tracking doctor and patients.
- Medical healthcare record apps to keep health-related and treatment-related information safe.
- Apps for general medical education created for medical specialists and non-medical readers.
- Diagnostic applications like home treatments, online treatments using the latest techs.
This list covers only a few basic types of apps which you can find on the play store. The growing variety of healthcare mobile apps and their usage is changing our habits and lifestyle.
It is quite clear that doctors and patients are getting benefits from these kinds of healthcare mobile apps. But, how the mobile app developers or a custom software development company in USA is earning via them.
Healthcare Mobile Apps Monetization Ways
Not only can medical app development improves the healthcare business but is profitable for app developers and owners. You may ask how?
For that, let’s see the below mobile monetization strategies being widely used in healthcare mobile apps.
Freemium Way Of Earning
Freemium is the best way to monetize a healthcare mobile app as it offers both free and premium versions in one application. While the free version gives access to only basic functionality, the premium version let users access additional or more advanced features which are not at all available in the free version.
The sole idea is that the users will download the free version. After enjoying it, they pay for the premium version to get access to additional functionalities. This app monetization strategy creates positive word of mouth and adds more value to the app.
Promoting certified content is a monetization model which works perfectly for apps offering peer-to-peer services while focussing on selling original content for care providers.
Care providers pay for staying subscribed to certified content while the doctor views a fixed amount of content for free. Thus, subscriptions yield money for healthcare mobile app developers.
“Monetizing mobile apps for the healthcare industry is a next-generation healthcare solution which will generate the use of blockchain technology too!”
Ads frustrate users, especially in medical or healthcare apps. Advertisements should not disrupt the primary user-friendly experience. However, the key is offering a relevant advertisement where mobile advertising partners are able to localize advertising using beacons, GPS, and Wi-Fi.
People are more likely to click on mobile ads when they’re close to a medical store, labs, hospitals, doctors clinics rather than home. A healthcare mobile application using geolocation features can target ads well to a patient.
Also, the user must know about such localized ad marketing so that they willingly take part in clicking the ads.
Promotions via Offers And Discounts
Another way of monetizing a medical or healthcare mobile application is by promoting discounts, special offers, off on medicine, etc. For example, a medical center can offer discounts on the next lab test.
App owners can be partners with third parties for promoting their products or services. The one necessary thing for such partnerships is to look out for the products and services appealing to app users.
Such type of promotion help patients in staying loyal to the application, thus increasing the business.
Monetize Collected Data
There are few legal methods to sell the collected data in USA. Under the pledge of anonymity to the users, app owners sell such data to interested parties.
For example, an app tracks the lifestyle of overweight patients having gastric bypass surgery, collects the data and sell it to valuable fitness experts, pharmaceutical companies, and life insurance companies.
If this kind of data sharing is made publically available on the healthcare mobile apps then this particular way of earning can become the most advanced in the future.
App owners can offer paid gamification to engage users. Gamification is adaptable to the medical mobile apps by creating stories and environmental achievement levels for users.
Incorporating games can help patients to follow prescribed medications, exercise routines, and attend all scheduled visits. It can also entertain children undergoing treatments.
For adults, app owners can give creative rewards like including free advice, bonus points, prizes, and services.
In order to decide which monetization strategy must work for you and how can you make money from healthcare mobile apps, my suggestion is to analyze the type of application, features, app’s architecture, and its monetization potential.
Moreover, it is best to think possible ways of deriving revenue from your healthcare mobile app by delivering a digital solution to get your first income. Furthermore, the best option is to consult mobile application development companies.